Maui Jim is a premium eyewear brand born on the beaches of Lahaina, Hawaii in the 1980s. The company began with a simple idea: create sunglasses that protect eyes from intense glare and harmful UV rays while revealing the vivid colors of the world around us.

Central to the brand’s identity is its proprietary PolarizedPlus2® lens technology, engineered to cut glare, block 100 percent of UVA and UVB radiation, and enhance color and contrast for clearer, more comfortable vision under bright light.

Today Maui Jim offers a wide range of sunglasses and eyewear styles crafted from lightweight, durable materials with precision optics and thoughtful construction. Designed and tested with Hawaii’s unique light conditions in mind, each pair combines functional performance with island-inspired style and a commitment to quality that has earned global appeal.