PRESS Eyewear represents a bold new chapter in American luxury eyewear, launched in Spring 2024 by designer Jeff Press. With decades of experience as Chief Creative Officer for iconic brands Robert Marc NYC and Morgenthal Frederics, Press brings a refined vision that celebrates the inherent beauty of premium materials while pushing the boundaries of contemporary design.

The brand's philosophy centers on presenting eyewear in its purest form—allowing exceptional materials to speak for themselves through innovative construction and thoughtful design. Each frame is meticulously handcrafted using the finest eco-conscious materials available: Japanese bio-acetate and titanium for precision metal frames, sustainable buffalo horn and wood for natural pieces. This commitment to environmental responsibility is woven into every aspect of the brand, from sourcing to packaging.

PRESS collections draw inspiration from art, music, and cultural moments, resulting in sculptural designs that balance bold statement-making aesthetics with remarkable comfort. The Legends collection channels automotive design through pure titanium construction with custom OBE flex hinges. The Punks series captures music's rebellious spirit in striking silhouettes. Limited Edition pieces are produced in runs of just 50, ensuring exclusivity for those who value rarity alongside craftsmanship.

As a CFDA member since 2015, Jeff Press brings an authentically American perspective to global eyewear, creating frames that embody individualism and creative expression. PRESS Eyewear appeals to those who refuse to settle for the unremarkable—individuals who understand that exceptional eyewear is both a personal statement and a reflection of values that extend beyond aesthetics to encompass quality, sustainability, and artistic vision.